{"id":11545,"date":"2022-07-24T20:58:26","date_gmt":"2022-07-24T19:58:26","guid":{"rendered":"http:\/\/www.vagus.cz\/?p=11545"},"modified":"2022-07-25T10:15:07","modified_gmt":"2022-07-25T09:15:07","slug":"on-trati-aneb-kdyz-hvezda-pada-do-insolvence","status":"publish","type":"post","link":"https:\/\/www.vagus.cz\/?p=11545","title":{"rendered":"On trat\u00ed aneb Kdy\u017e hv\u011bzda pad\u00e1 do insolvence"},"content":{"rendered":"

B\u00fdval zatracen\u011b dobr\u00fdm hokejistou. Pak ale ud\u011blal ten nejhor\u0161\u00ed h\u0159\u00edch a skon\u010dil kari\u00e9ru. A pak zas. A je\u0161t\u011b jednou. Nakonec ji skon\u010dil v dob\u011b, kdy u\u017e v\u016fbec nikdo nev\u011bd\u011bl, \u017ee je\u0161t\u011b chyt\u00e1. Jestli m\u011bl hokej svoje Nagano, marketing za\u017eil svoji Hiro\u0161imu. A v obou p\u0159\u00edpadech byl hlavn\u00ed postavou Dominik Ha\u0161ek.<\/p>\n

Nikdo netu\u0161il, co bude slavn\u00fd Domin\u00e1tor d\u011blat. Zna\u010dka stejn\u00e9ho jm\u00e9na se sportovn\u00edm oble\u010den\u00edm, kterou Ha\u0161an vlastnil, se k jeho nevoli stala asi jedinou skute\u010dnou ob\u011bt\u00ed Nostradamova proroctv\u00ed o apokalypse na za\u010d\u00e1tku nov\u00e9ho mil\u00e9nia. Anebo ji prost\u011b u\u0161krtila neviditeln\u00e1 ruka voln\u00e9ho trhu. Spr\u00e1vn\u00e1 odpov\u011b\u010f z\u016fstane nav\u017edy stejnou z\u00e1hadou jako ot\u00e1zka, jestli Ha\u0161kovo \u010d\u00edslo 39 bylo p\u0159ipom\u00ednkou vzniku Protektor\u00e1tu.<\/p>\n

V ka\u017ed\u00e9m p\u0159\u00edpad\u011b Ha\u0161ek nesn\u00e1\u0161\u00ed prokrastinaci, a tak vstoupil na pole m\u00e9n\u011b prob\u00e1dan\u00e9 \u2013 za\u010dal vyr\u00e1b\u011bt energetick\u00fd n\u00e1poj. Ale ne jen tak oby\u010dejn\u00fd energe\u0165\u00e1k. Asi proto, \u017ee se za dv\u011b desetilet\u00ed v z\u00e1mo\u0159\u00ed nedok\u00e1zal Ha\u0161ek nau\u010dit anglicky, dal mu jm\u00e9no v rodn\u00e9 \u0159e\u010di Shakespeara. Mo\u017en\u00e1 proto, \u017ee Ha\u0161ek nikdy neopl\u00fdval jinou ne\u017e hern\u00ed inteligenc\u00ed, jmenuje se Smarty. Mo\u017en\u00e1 proto, \u017ee Dominik je psychicky labiln\u00ed jedinec, kter\u00fd p\u0159i p\u0159\u00e1tel\u00e1ku v in-line hokeji zmasakroval zezadu soupe\u0159e, vytvo\u0159il u n\u00e1poje zd\u00e1n\u00ed harmonie ve stylu jin a jang p\u0159\u00edchut\u011bmi B\u00edl\u00fd a \u010cern\u00fd.<\/p>\n

Aby se jenom ned\u00edval, jak jeho zna\u010dka jde ke dnu rychleji ne\u017e Domin\u00e1tor, chopil se osobn\u011b marketingu. Jen\u017ee Ha\u0161ek ho d\u011bl\u00e1 \u00fapln\u011b stejn\u011b, jako kdy\u017e chytal v br\u00e1n\u011b. Zcela neortodoxn\u011b.
\nNap\u0159ed bylo heslo. On bav\u00ed. Jen\u017ee on nebav\u00ed. On lep\u00ed, on barv\u00ed, on stoj\u00ed hodn\u011b pen\u011bz.<\/p>\n

Ha\u0161ek nap\u0159ed zabil v\u0161e, co n\u00e1poji automaticky p\u0159ineslo jm\u00e9no jeho slavn\u00e9ho otce. Na v\u011bji\u010dku se chytla v\u0161echna m\u00e9dia, kter\u00e1 psala o energetick\u00e9m n\u00e1poji b\u00fdval\u00e9 hokejov\u00e9 hv\u011bzdy. Ha\u0161ek jim za jejich bezplatnou reklamu pod\u011bkoval t\u00edm, \u017ee jim v\u0161em agresivn\u011b vynadal, \u017ee \u201eSmarty nen\u00ed \u017e\u00e1dn\u00fd dal\u0161\u00ed pitom\u00fd energe\u0165\u00e1k.\u201c<\/p>\n

\"\"<\/a><\/p>\n

I ti nejv\u011bt\u0161\u00ed p\u0159\u00edznivci n\u00e1poje, kter\u00fd asi prvn\u00ed p\u016flrok prod\u00e1valy v\u0161ehov\u0161udy t\u0159i benzinky, byli v \u0161oku. Ha\u0161ek jim ale nedal vydechnout. Brzy vyhl\u00e1sil den bez Smartyho. U n\u00e1poje, kter\u00fd nesm\u011bl prod\u00e1vat nikdo, kdo by ho \u0161oupnul do reg\u00e1lu k energe\u0165\u00e1k\u016fm, to nebyl probl\u00e9m.
\nHa\u0161ek nechce, aby jeho prod\u011ble\u010dn\u00fd n\u00e1poj n\u011bkdo kupoval. O jeho nejv\u011bt\u0161\u00ed spot\u0159ebu se starala sama hokejov\u00e1 hv\u011bzda. Ka\u017ed\u00e9 r\u00e1no fotil sv\u00e9 sn\u00eddan\u011b. Samoz\u0159ejm\u011b v\u017edy se Smartym. Tuhle b\u00e1bovku, jindy chleba s p\u00e1rkem, p\u0159\u00ed\u0161t\u011b rovnou hotdog.<\/p>\n

O\u010dividn\u00e1 podv\u00fd\u017eiva jeho mozkov\u00fdch bun\u011bk mo\u017en\u00e1 zap\u0159\u00ed\u010dinila jeho posledn\u00ed kousek, minim\u00e1ln\u011b to tak vypad\u00e1. Ha\u0161ek se rozhodl oslovit v\u0161echny milovn\u00edky p\u0159\u00edrody. Jako marketingu znal\u00fd pard\u00e1l ihned zalo\u017eil str\u00e1nku na facebooku. Mo\u017en\u00e1, \u017ee zrovna sn\u00eddal, v ka\u017ed\u00e9m p\u0159\u00edpad\u011b str\u00e1nku pojmenoval \u201eSmarty \u2013 pro v\u0161echny, co miluj\u00ed p\u0159\u00edlohu.\u201c Aby nebylo pochyb o n\u00e1stupu posledn\u00ed f\u00e1ze deliria sportmens, vytvo\u0159il cosi, co extr\u00e9mn\u011b p\u0159ipom\u00edn\u00e1 osmdes\u00e1tkov\u00e9 home video. Zmaten\u00fd mu\u017e (rozum\u011bj Ha\u0161ek) s \u00fap\u011bnliv\u00fdm herectv\u00edm, kter\u00e9 funguje asi jako kdyby Felix Holzmann hr\u00e1l Hamleta, chod\u00ed polozasn\u011b\u017eenou krajinou a sna\u017e\u00ed se oslovit v\u0161echny milovn\u00edky p\u0159\u00edrody. Myslivectv\u00ed a ryb\u00e1\u0159stv\u00ed zvl\u00e1\u0161t\u011b, dod\u00e1v\u00e1 mo\u017en\u00fd v\u00edt\u011bz \u010cesk\u00e9ho lva za nerealizovan\u00e9 herectv\u00ed.<\/p>\n

Doba je zl\u00e1, \u0159\u00edk\u00e1 si pot\u00e9, co vyzvracel hotdog se Smartym a sleduje dra\u017ebu sv\u00e9 olympijsk\u00e9 medaile na aukru, aby mohl splatit dluhy a Smarty ne\u0161el definitivn\u011b ke dnu. Zasn\u011bn\u011b se pod\u00edv\u00e1 na fotku medaile a trpce si uv\u011bdom\u00ed, \u017ee dob\u0159e u\u017e bylo.<\/p>\n

napsal Chimney Mustang
\nilustroval Jakub Bachor\u00edk<\/em><\/p>\n

L\u00edbilo? Po\u0159i\u010fte si celou na\u0161i ro\u010denku Dob\u0159e u\u017e bylo<\/a> za pouh\u00fdch 89 korun!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00fdval zatracen\u011b dobr\u00fdm hokejistou. Pak ale ud\u011blal ten nejhor\u0161\u00ed h\u0159\u00edch a skon\u010dil kari\u00e9ru. A pak zas. A je\u0161t\u011b jednou. Nakonec ji skon\u010dil v dob\u011b, kdy u\u017e v\u016fbec nikdo nev\u011bd\u011bl, \u017ee je\u0161t\u011b chyt\u00e1. Jestli m\u011bl hokej svoje Nagano, marketing za\u017eil svoji Hiro\u0161imu. A v obou p\u0159\u00edpadech byl hlavn\u00ed postavou Dominik Ha\u0161ek.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,28],"tags":[161],"class_list":["post-11545","post","type-post","status-publish","format-standard","hentry","category-pakultura","category-vagourmet","tag-chimney-mustang"],"_links":{"self":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/11545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11545"}],"version-history":[{"count":4,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/11545\/revisions"}],"predecessor-version":[{"id":11550,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/11545\/revisions\/11550"}],"wp:attachment":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}