{"id":2527,"date":"2012-03-13T15:48:14","date_gmt":"2012-03-13T14:48:14","guid":{"rendered":"http:\/\/www.vagus.cz\/?p=2527"},"modified":"2013-09-13T10:35:58","modified_gmt":"2013-09-13T09:35:58","slug":"branicky-upgrade","status":"publish","type":"post","link":"https:\/\/www.vagus.cz\/?p=2527","title":{"rendered":"Branick\u00fd upgrade?"},"content":{"rendered":"<p>P\u0159ich\u00e1z\u00edm s kr\u00e1tk\u00fdm dodatkem k lo\u0148sk\u00e9 <a href=\"http:\/\/www.vagus.cz\/2011\/05\/07\/branicky-downgrade\/\" target=\"_blank\">sukovici<\/a> na novou etiketu lahvov\u00e9ho piva Bran\u00edk Sv\u011btl\u00fd.<\/p>\n<p><!--more-->Branick\u00e1 des\u00edtka pro\u0161la dal\u0161\u00ed zm\u011bnou vzhledu. Stru\u010dn\u011b: z klasick\u00e9 hn\u011bd\u00e9 l\u00e1hve (typ <a href=\"http:\/\/www.pivovary.info\/view.php?cisloclanku=2012010024\" target=\"_blank\">NRW<\/a>) p\u0159e\u0161el Bran\u00edk do zelen\u00e9 <a href=\"http:\/\/www.pivovary-staropramen.cz\/web\/tisk_centrum\/zpravy?id=236\" target=\"_blank\">l\u00e1hve piva Staropramen<\/a>. Obsah i \u010d\u00e1rov\u00fd k\u00f3d se z p\u0159edn\u00ed etikety p\u0159esunul na hrdlo l\u00e1hve. Do loga se vr\u00e1tila p\u0159\u00edjemn\u011b zelen\u00e1 barva, ale nov\u011b taky barva d\u011btsk\u00e9 hna\u010dky. <\/p>\n<div id='gallery-1' class='gallery galleryid-2527 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.vagus.cz\/wp-content\/branik_vs_staropramen-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vagus.cz\/wp-content\/branik_vs_staropramen-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.vagus.cz\/wp-content\/branik_vyvoj-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vagus.cz\/wp-content\/branik_vyvoj-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vagus.cz\/wp-content\/branik_vyvoj-titulka.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vagus.cz\/wp-content\/branik_vyvoj-titulka-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Nezd\u00e1 se, ale m\u00e1 to dv\u011b pozitiva. Jedno ekologick\u00e9 \u2013 nov\u00e1 l\u00e1hev je leh\u010d\u00ed ne\u017e p\u016fvodn\u00ed a s t\u00edm se sni\u017euje i spot\u0159eba pohonn\u00fdch hmot (pln\u00e1 l\u00e1hev p\u016fvodn\u011b 892 g, nyn\u00ed 846 g, odchylka m\u011b\u0159en\u00ed \u00b1 5g). Bran\u00edk tak sleduje trend posledn\u00edch let \u2013 p\u0159echod k leh\u010d\u00edm lahv\u00edm s hrdlem (typ ALE, Gold,\u2026). Ten m\u016f\u017eeme sledovat i u dal\u0161\u00edch zna\u010dek (Kozel, Radegast, Gambrinus,\u2026). Podobn\u011b jako se na konci 20. stolet\u00ed p\u0159ech\u00e1zelo pr\u00e1v\u011b na lahev typu NRW, jsou nyn\u00ed v kurzu \u201eekologi\u010dt\u011bj\u0161\u00ed\u201c l\u00e1hve, kter\u00e9 nav\u00edc nejsou zat\u00ed\u017eeny n\u011bmeck\u00fdm certifik\u00e1tem. Staropramen si nechal tu svou zhotovit v roce 2006 v r\u00e1mci masivn\u00edho rebrandingu.<\/p>\n<p>Dal\u0161\u00edm pozitivem je o n\u011bco d\u016fstojn\u011bj\u0161\u00ed vzhled \u010deln\u00ed strany (vr\u00e1til se i podpis sl\u00e1dka!). Po\u0159\u00e1d je tam ale ta hna\u010dka a samoz\u0159ejm\u011b fakt, \u017ee Bran\u00edk te\u010f vypad\u00e1 je\u0161t\u011b o trochu v\u00edc jako \u201estar\u00e1\u010d\u201c.<\/p>\n<p>Tak\u017ee za m\u011b po\u0159\u00e1d \u0161patn\u00fd. Ale snaha se cen\u00ed. <\/p>\n<div id=\"fb-root\"><\/div>\n<p><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"http:\/\/www.vagus.cz\/?p=2527\" send=\"true\" font=\"\"><\/fb:like><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ich\u00e1z\u00edm s kr\u00e1tk\u00fdm dodatkem k lo\u0148sk\u00e9 sukovici na novou etiketu lahvov\u00e9ho piva Bran\u00edk Sv\u011btl\u00fd.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,7],"tags":[74],"class_list":["post-2527","post","type-post","status-publish","format-standard","hentry","category-branik","category-sukovice","tag-je"],"_links":{"self":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2527"}],"version-history":[{"count":5,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/2527\/revisions"}],"predecessor-version":[{"id":5836,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=\/wp\/v2\/posts\/2527\/revisions\/5836"}],"wp:attachment":[{"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vagus.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}