{"id":4067,"date":"2013-01-21T08:56:32","date_gmt":"2013-01-21T07:56:32","guid":{"rendered":"http:\/\/www.vagus.cz\/?p=4067"},"modified":"2013-01-28T16:28:31","modified_gmt":"2013-01-28T15:28:31","slug":"makronky-outfity-a-soumrak-ceske-blogosfery","status":"publish","type":"post","link":"https:\/\/www.vagus.cz\/?p=4067","title":{"rendered":"Makronky, outfity a soumrak \u010desk\u00e9 blogosf\u00e9ry"},"content":{"rendered":"

Je v\u00e1m n\u011bco p\u0159es dvacet. Pomalu kon\u010d\u00edte bakal\u00e1\u0159sk\u00e9 studium s\u00e9miotiky a soci\u00e1ln\u00ed antropologie. Se sv\u00fdmi pr\u016fm\u011brn\u00fdmi k\u00e1mo\u0161i pijete pr\u016fm\u011brn\u00e9 pivo v Kr\u00e1sn\u00fdch ztr\u00e1t\u00e1ch, \u017evan\u00edte o sv\u00fdch pr\u016fm\u011brn\u00fdch pracech na recepc\u00edch hostel\u016f, ale p\u0159esto c\u00edt\u00edte, \u017ee mezi n\u011b nezapad\u00e1te. Jste jin\u00ed. M\u00e1te toti\u017e iPhone, \u00fa\u010det na Twitteru, neonov\u00e9 tenisky a rozum\u00edte vtip\u016fm v angli\u010dtin\u011b. C\u00edt\u00edte se tak osam\u011bl\u00ed. <\/p>\n

Ned\u00e1vno jste ale na netu objevili blog jednoho hip p\u00e1ru z Vancouveru \u010di Kodan\u011b. Maj\u00ed to cel\u00e9 vkusn\u011b bled\u011bmodr\u00e9, fot\u00ed se ve vintage outfitech, nakl\u00e1daj\u00ed zel\u00ed, jsou vtipn\u00ed a sexy. Napsali o nich ve Vice a budou si zakl\u00e1dat webov\u00fd obchod. No ty vole! U\u017e to vypadalo, \u017ee bez kapely, vypracovan\u00e9 postavy nebo vydan\u00e9ho rom\u00e1nu budete a\u017e do smrti za losera, ale te\u010f se kone\u010dn\u011b objevila cesta, jak vylep\u0161it sv\u016fj soci\u00e1ln\u00ed status. Zalo\u017e\u00edte si blog! Va\u0161i internetov\u00ed fanou\u0161ci v\u00e1m budou sv\u00fdmi koment\u00e1\u0159i l\u00e9\u010dit depky, spolu\u017e\u00e1ci u\u017e se nebudou sm\u00e1t va\u0161im zlat\u00fdm leg\u00edn\u00e1m, a jednoho dne se k v\u00e1m mo\u017en\u00e1 u baru v NoDu p\u0159ivine n\u011bjak\u00e1 ta manic pixie dream girl\/boy a zast\u0159en\u00fdm hlasem se zept\u00e1… \u201eNep\u00ed\u0161e\u0161 n\u00e1hodou ten sexy blog Cupcake Dufflecoat?\u201c<\/em> <\/p>\n

Plni nad\u011bj\u00ed se posad\u00edte ke sv\u00e9 imitaci MacBooku, zalo\u017e\u00edte profil na Blogspotu a ude\u0159\u00edte do kl\u00e1ves. \u201ePro launch party nov\u00e9 zna\u010dky designov\u00fdch podt\u00e1ck\u016f BirPadz jsem si na sebe vzal zelen\u00e9 man\u0161estr\u00e1ky ze Zary, vintage brogues z flohmarktu na Alexanderplatzu, svetr z kolekce Prestige for Botas a kab\u00e1t v barv\u011b velbloud\u00ed srsti z Marks&Spencer. S Lily, B\u00e1rou i Dejvem jsme se chv\u00edli prod\u00edrali nacpan\u00fdmi chodbami V\u0160UP, up\u00edjeli limitovanou v\u00e1no\u010dn\u00ed edici Club Mat\u00e9 a vym\u011bnovali si komplimenty s design\u00e9ry porcel\u00e1nu a grafiky. Ten smrad z levn\u00fdch cigaret se ale nedal sn\u00e9st a DJ st\u00e1l taky za hovno, a tak B\u00e1ra navrhla, \u017ee si vezmeme tax\u00edka a pojedem na hermel\u00ednov\u00e9 chleb\u00ed\u010dky do nonstop lah\u016fdk\u00e1\u0159stv\u00ed na kone\u010dn\u00e9 tramvaje v Hostiva\u0159i. Tady jsem je pro v\u00e1s vyfotil na Instagram…\u201c<\/em><\/p>\n

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T\u011bmhle nas\u00e1va\u010d\u016fm pozornosti bohu\u017eel v jejich sebest\u0159edn\u00e9m rau\u0161i nedo\u0161lo, \u017ee v Praze \u017eij\u00ed dal\u0161\u00ed tis\u00edce lid\u00ed, kte\u0159\u00ed se ka\u017edodenn\u011b cpou makronkami a biojehn\u011b\u010d\u00ed k\u00fdtou ve spole\u010dnosti architekt\u016f a m\u00f3dn\u00edch n\u00e1vrh\u00e1\u0159\u016f, nos\u00ed oble\u010den\u00ed nez\u00e1visl\u00fdch zna\u010dek a jejich vkus je vybrou\u0161en\u00fd jako jejich patky. Na rozd\u00edl od bloger\u016f jen nemaj\u00ed pot\u0159ebu to ka\u017ed\u00e9mu na potk\u00e1n\u00ed sd\u011blovat, nato\u017e sledovat weby lid\u00ed, kte\u0159\u00ed o t\u011bchto ban\u00e1ln\u00edch aktivit\u00e1ch nad\u0161en\u011b informuj\u00ed internetovou ve\u0159ejnost. <\/p>\n

Typick\u00fd salonn\u00ed poz\u00e9r nep\u00ed\u0161e sv\u016fj blog proto, aby n\u011bkomu n\u011bco nov\u00e9ho a podstatn\u00e9ho sd\u011blil, ale aby se trochu vyt\u00e1hl nad lidi, kter\u00fdmi opovrhuje, a ud\u011blal dojem na ty zaj\u00edmav\u011bj\u0161\u00ed a talentovan\u011bj\u0161\u00ed, mezi kter\u00e9 se zoufale sna\u017e\u00ed vecpat. Mo\u017en\u00e1 nech\u00e1pe, \u017ee onen design\u00e9r porcel\u00e1nu je hrd\u00fd na sv\u016fj porcel\u00e1n, a to, \u017ee slu\u0161n\u011b j\u00ed, slu\u0161n\u011b se obl\u00edk\u00e1 a m\u00e1 slu\u0161n\u00fd kulturn\u00ed p\u0159ehled, pova\u017euje za nepodstatnou samoz\u0159ejmost. Pak jsou tu ale lid\u00e9, kte\u0159\u00ed dokonale zvl\u00e1daj\u00ed jen spole\u010denskou konverzaci a nezaujat\u00fd v\u00fdraz v obli\u010deji. Ti moud\u0159ej\u0161\u00ed z nich dr\u017e\u00ed hubu, jin\u00ed kandiduj\u00ed na prezidenta, a ze zbytku se st\u00e1vaj\u00ed bloge\u0159i. <\/p>\n

Jejich \u017eivot je nekon\u010d\u00edc\u00ed maniak\u00e1ln\u00ed honbou za v\u011bt\u0161\u00ed \u010dtenost\u00ed a pofid\u00e9rn\u00ed internetovou sl\u00e1vou p\u0159etavenou do pozv\u00e1nky na raut v showroomu H&M. Jejich weby ne\u0159\u00edkaj\u00ed nic o okoln\u00edm sv\u011bt\u011b ani o jejich skute\u010dn\u00fdch osobnostech \u010di n\u00e1zorech, jsou to jen lapa\u010de pozornosti trendovn\u00edch \u010dten\u00e1\u0159\u016f. Sv\u00fdmi outfity vyniknou v tramvaji a \u010dl\u00e1nky dojmou spolu\u017ea\u010dky z d\u011bjin um\u011bn\u00ed, ale na otev\u00edrac\u00edch mejdanech designov\u00fdch veletrh\u016f se z nich st\u00e1v\u00e1 sou\u010d\u00e1st uniformn\u00edho davu, nerv\u00f3zn\u00ed st\u00e1dn\u00ed zv\u00ed\u0159e, kter\u00e9 neust\u00e1le hodnot\u00ed sv\u00e9 okol\u00ed a je neust\u00e1le samo hodnoceno. <\/p>\n

Nedostatek sebed\u016fv\u011bry a vnit\u0159n\u00ed nejistota je nut\u00ed k pe\u010dliv\u00e9mu p\u011bstov\u00e1n\u00ed jejich virtu\u00e1ln\u00ed persony, k touze b\u00fdt v\u00edc a v\u00edc cool, a\u017e budou z\u00e1\u0159it jako maj\u00e1k v mo\u0159i pln\u00e9m dementn\u00edch buran\u016f bez \u0161petky vkusu a smyslu pro ironii. Kamar\u00e1dy nahradili networkem \u2013 skupinou lid\u00ed sd\u00edlej\u00edc\u00edch sv\u00e9 webov\u00e9 obsahy jen proto, aby se sami protla\u010dili k dal\u0161\u00edm \u010dten\u00e1\u0159\u016fm. V\u0161ichni jsou z\u00e1ke\u0159n\u00e1 hladov\u00e1 kl\u00ed\u0161\u0165ata, jsou na sv\u00fdch prdel\u00edch vz\u00e1jemn\u011b p\u0159is\u00e1t\u00e1.<\/em><\/p>\n

Za\u010d\u00ednali u psan\u00ed recept\u016f na raj\u010datov\u00e9 sal\u00e1ty a grilovan\u00fd b\u016f\u010dek, recenzovali s\u00edtotiskovan\u00e1 tri\u010dka a \u0161koln\u00ed bufety. Docela r\u00e1di jsme to \u010detli. Po p\u00e1r letech najednou pracuj\u00ed v reklamk\u00e1ch, vychvaluj\u00ed berl\u00ednsk\u00e9 thajskobaskick\u00e9 restaurace a sem tam se zm\u00edn\u00ed, \u017ee ob\u010das zajdou na dr\u0161\u0165kovou do masny, aby se tak p\u0159ibl\u00ed\u017eili hipstersk\u00e9mu proletari\u00e1tu.<\/p>\n

Proto u\u017e je te\u010f r\u00e1di nem\u00e1me. A ob\u010das m\u00e1me strach, abychom neskon\u010dili jako oni. <\/p>\n

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